Rob has been a key leader and contributor in creating new content for digital marketing initiatives. He has developed compelling videos, blogs, Ads, white papers, events, and thought leadership articles for digital marketing initiatives on company websites, Linked in, Facebook, and Twitter accounts.
Website Development
Rob has led website update projects for several different companies. He has worked with outside web design firms as well as in-house teams using tools such as WordPress and HubSpot.
Here are a few examples. Rob leads the strategy for the site’s structure and look and provides relevant content to reflect the company’s current offerings and position. Rob has designed and delivered new websites in less than 3 months.
Presentations/Fact Sheets
Rob has extensive experience developing customer-facing sales materials. He works with technical teams to identify key customer pain points, the capabilities of the solution, how it compares to what they do now, and why they should buy.
In this example, Rob worked with the development team to create customer-facing materials to support the launch of a new Cloud Backup as a Service offering targeting small to mid-size hospitals.
Sales Training
Rob has spent much of his career working side by side with Sales teams to provide them with the information they need about the market, competitors, new product and service offerings, and Sales operations.
In this example, Rob created and delivered a GTM training session for a new cloud-based offering. The training topics covered the offering, positioning, target audience, pricing, and the marketing plan to support the launch.
Videos
Rob has developed storyboards and provided creative guidance for developing more than 40 explainer videos. These videos are popular market assets used by sales and within marketing campaigns.
In this example, Claritas Rx needed mid-funnel and social media videos to drive engagement. He and his team created more than six videos within nine months.
Customer Testimonials
Customer references and testimonials are instrumental in marketing campaigns and the sales process. Rob has worked directly with customer care groups and customers to build trusting relationships.
In this example, Rob and the team worked with the Director of IT from Homerton University Hospital to capture a positive quote about working with the company.
ROI Calculators
ROI calculators can be a valuable tool within the sales process.
In this example, Rob created an ROI calculator that enabled the customer to see the assumptions within the model and make adjustments based on their situation. This approach helped the customer feel comfortable with the calculations and present the results in a format acceptable to the CFO.
User/Buyer Personas
User/Buyer personas and battle cards are common sales deliverables generated by Product Marketing teams. Rob has used tools like Crayon to create dynamic battle cards for some organizations.
In this example, Rob developed User/Buyer summaries highlighting each role’s interests and value drivers. Along with the summary, he created more details for each role to help the sales team prospect and engage with potential customers.
